Is this ad anti-white?

Eddy E. writes:

Can I get your opinion on this IHOP ad? I think it’s anti-white but I may be reading too much into it.

It’s an ad for chicken and waffles at IHOP. The voice-over is clearly black. The food is, to my mind, classically black.

The punchline is that there’s this white male, a skinny nerdy beta guy with a bow-tie and glasses, and he’s with a beautiful women of indeterminate ethnicity (perhaps Hispanic but I can’t say).

Why would they do this? They’re clearly not appealing to white men. I just don’t get it, except that it’s a reverse Amos N’ Andy, for blacks to laugh at white men.

LA replies:

In fact the ad is less anti-white than innumerable other TV ads in recent years, which show a nerdy white fellow making a fool of himself while a competent black man takes charge. In this case, the nerdy white guy is dating a Hispanic looking woman who is coming on to him. The ad is saying that while chicken and waffles don’t normally go together, sometimes “putting different things together” makes them sweet and tasty, and then it shows this bi-racial couple.

So the ad is encouraging interracial sex (between white men and dark women) as the symbol of their new chicken and waffles dish.

So this ad, as disgusting and sick as it is, is a reversal of the usual anti-whiteness. A prevalent theme in the TV culture is a black (or dark Hispanic) man joined with a white woman. Here’s it’s a white (albeit nerdy) man who is joined with a “hot,” dark woman. The ad is saying that beta white males can make it after all.

Eddy replies:

Thanks. I’m glad to see we’re making progress. Before you know, white men will be creating 99.9 percent of civilization (except for the super-soaker).

LA replies:

What’s the super-soaker? Something advertised on TV?

Eddy replies:

My apologies. I was using SWPL irony.

The super-soaker is a water gun toy that was invented by a black guy named Lonnie Johnson.

There aren’t many black inventers. As a result, the super-soaker invention is often treated as being on par with the Renaissance. I wish I was making this up.

Posted by Lawrence Auster at March 17, 2011 11:16 AM | Send

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