The ABSOLUT reconquista ad was not the work of some maverick executive running amok in that company. The company, smugly employing postmodern language, stands behind the ad, as can be seen in the below announcement posted at ABSOLUT’s website.
In an ABSOLUT World according to MexicoLeave aside the anti-U.S. theme for the moment, and think about the decadence of this. The campaign “invites consumers to visualize a world that appeals to them.” That’s the nub of it. Anything you want, we’ll allow you to visualize it. If you fantasize Mexico conquering the Southwest U.S., we’ll allow you to visualize that. But no offense meant to Americans!
Does the Absolut company imagine there will not be serious negative repercussions in the U.S. from this ad? Do they think there will not be serious anger resulting from their cutesy statement that in no way is the ad meant to offend or disparage, nor does it lend support to anti-American sentiment!
Erikson’s statement represents a marriage of aggressive leftism with postmodern denial of meaning.
The Absolut website is strange. It’s not easy to access, and much of it has black background with dark brown text, so it is impossible to read. There are readers’ comments posted there complaining about the ad. You just have to highlight (select) them in order to read them. Or, better, copy them into another application in order to read them.
James W. writes:
In spite of the Mexican government supporting reconquista ideas and open borders, 50% of Mexicans think those are bad ideas. That is why leadership (ours) is so important, rather than molly-coddling and pandering. A man or a nation receives no more respect than it demands.Ed L. writes:
Imagine how different the public reaction would be if a German company had run a similar add showing the 1937 borders of the country (much less the 1914 borders). They would have been in for the Geert Wilders treatment from the EU and the UN, as well as a wrathful Putin.Tim W. writes:
This business of inviting customers to visualize their desired world isn’t going to apply to everyone. Absolut would never in a million years show a map of Mexico annexed by the United States entitled “Absolut Manifest Destiny.” Only those with PC desires may apply.LA replies:
And remember that this is not a “double standard,” but a single standard. The single standard is: whatever helps weaken, demoralize, and destroy Western man is good. So, when Absolut adopts postmodern lingo about everyone being encouraged to express their ideals, they mean anti-American and anti-Western ideals. When the EU criminalizes hate speech, it only means speech that helps defend the West.Anthony writes:
I though this morning of how best to strike back at Absolut in a language that they could understand. Obviously that would be in the wallet, but as a global company, they’ve obviously calculated this ad would have no repercussions since ostensibly America still conjures images of white people of European extraction. Therefore, the double standard of white bashing as ok, kicks in.LA replies:
Given the real hate speech that minorities get away with, do you think this would be removely considered hate speech? Of course not.N. writes:
The more I read about Absolut’s latest “Viva la Raza” advertisement in Mexico, the more bemused I become. Is it insanity, as you posit? Is it smug one-worldism? Is it a side effect of Sweden’s ongoing surrender to the jihad in Malmo and other places? Is it simple stupidity, based on an utter lack of knowledge on the part of Absolut’s management?Adela Gereth writes:
In their pursuit of not an Absolut world but an Islamic one, Muslims aren’t bothering to redraw the map of Europe, they’re simply repopulating the continent. Wonder how much vodka the infidels will be allowed to sell once Eurabia is fullyDW writes:
I eagerly look forward to the Absolut ad with a map of the 13 Confederate States of America. Yes, I expect I’ll be seeing it any time now.Paul K. writes:
When the Mexican visualizes a Mexico whose borders extend throughout the American Southwest, does he visualize staying within those borders, or gong beyond them seek out the civilization created and maintained by Europeans? If the latter, wouldn’t extending the borders of Mexico simply make it more difficult for him to get out of his country, as something like 40 percent of his countrymen wish to do?
Posted by Lawrence Auster at April 05, 2008 09:53 AM | Send