Do blog rolls serve any purpose?
Many blogs have a list of the blog author’s or authors’ favorite blogs. This is considered almost required courtesy, a form of mutual appreciation and acknowledgement, by which blogs help promote each other. But do blog rolls really accomplish anything, other than the expressive purpose of displaying the blog author’s own preferences? Do readers discover blogs as a result of linking to previously unread blogs from a blog roll? Every time I can remember that a reader has said that he or she found VFR by linking to it from another site, the link was in an actual reference to VFR in an article at that other site, not a link in a blog list. Similarly, other bloggers have occasionally told me of experiencing a boost in readership when I linked to their site, but that link was from an entry mentioning and recommending that site, not from a mere standing list … though, of course, since I’ve never had such a list, I have no basis for comparison.
Terry M. writes:
The only usefulness I’ve found so far for blogrolls is that one can navigate from blog to blog more easily that way. For instance, I can utilize Savage’s blogroll to get to VFR, or to Vanishing American’s, or to 4W, or whichever blog I want to go to next from his blog.Ben W. writes:
I have set up a website and forum for a friend who has a unique religious message. Since there are others that share in part his message, I asked him whether he wanted any links to their websites on his pages.Steven Warshawsky writes:
There also is a practical reason for having “blog rolls” on one’s own blog. The more links are included in one’s website (and the more one’s website is linked to by others), the more likely it will fall higher up the ladder on web searches. For newer or less popular blogs, it is a common piece of advice to include lots of links to other websites as a way to boost search engine results.
Posted by Lawrence Auster at August 25, 2007 09:45 AM | Send